This meeting has been going for hours.
It’s nearly lunchtime.
And still no-one is able to come to a decision on your new designs.
“I think we should use a darker blue.”
“Wow, those rounded corners really improve the user experience, don’t they!”
“I really think that this flow needs to be more intuitive to the user.”
What’s in our UX future?
All too often, when we present a design to others, the discussion seems to get out of control.
Each person has their own, strongly held opinions on what the solution should look like – and sometimes it seems that everyone is trying to solve different problems, too!
This is where UX principles come in.
A UX principle is simply an answer to the question “What will our product be like?”
It doesn’t delve into how you’ll build the product.
But it helps you choose between different ‘how’s.
As you create a set of UX principles, they can foster discussions about the priorities inside a project, “We value this aspect of our UX, over this other one.”
They serve as a vehicle for building shared understanding, for gaining agreement that “yes, this is what we’re trying to achieve” – especially if you create them working together with the other members of the project.
And, best of all, they can help you end that nightmare meeting.
“Well, we all agreed that it was really important that ‘The next step must always be obvious to the user.’ Which of these design decisions gets us closest to that goal?”
If you’re interested in learning more about UX principles and how to build them, I highly recommend Jared Spool’s excellent article on creating great principles here.